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CLEVELAND, Ohio – The Mid-American Conference (MAC) is announcing it has signed a statistical data partnership and sponsorship deal with Genius Sports. As part of this five-year agreement, the MAC is licensing its statistical data rights to Genius Sports creating a single source to manage and market the data for the Conference. The partnership is the first of its kind in collegiate athletics and represents an increased focus around the oversight and control of sports data.
“After significant discussion with our membership, I am pleased that we have reached an agreement to partner with Genius Sports, including both a sponsorship alongside a licensing deal that includes the marketing and managing our statistical data,” noted Mid-American Conference Commissioner Dr. Jon A. Steinbrecher. “This partnership will permit us to exert greater control of our statistic
s, provide increased oversight over events through the utilization of integrity services and provide support and financial benefits for the Conference and its membership. We have the responsibility to manage our assets and leverage those assets for the benefit of the student-athletes and our member institutions. The partnership with Genius Sports will assist us in those efforts.”
Genius Sports is recognized as a leader in delivering data and integrity programs for over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.
“As a global company that sits at the intersection between sports, betting and media, Genius Sports is uniquely positioned to help conferences deliver immersive fan experiences that include real-time opportunities,” said Mark Locke, Genius Sports CEO. “As one of the most established integrity providers in the market, the MAC chose us while the sector is in its infancy to ensure the league, matches, colleges and players are all protected. We are proud to have signed this ground-breaking partnership with the MAC, connecting one of the premium NCAA conferences with, fans, brands and other partners across the U.S.”
The sponsorship agreement was negotiated by the Conference’s marketing rights partner, JMI Sports.Mid-American Conference press release